Here’s a brief template for a minimalist logo design

Project Name: Minimalist Logo Design

Project Description: Our company is looking for a new logo design that embodies simplicity, elegance, and a minimalist aesthetic. We want a clean and uncluttered design that can be easily recognized and associated with our brand. The logo should communicate our core values and convey a sense of modernity and professionalism. It should work well in both digital and print formats, and be versatile enough to be used across various applications such as websites, social media profiles, business cards, and merchandise.

Target Audience: Our target audience consists of young, tech-savvy individuals who appreciate minimalistic design and have an eye for aesthetics. They value simplicity and modernity and are drawn to clean and uncluttered visuals. Our logo should resonate with this audience and create a strong brand identity.

Design Guidelines:

1. Simplicity: The logo should have a simple and uncluttered design. Avoid intricate details or excessive ornamentation.
2. Typography: Use a clean and legible font. Sans-serif fonts are often favored for minimalist designs.
3. Color Palette: Opt for a limited color palette. Consider using neutral colors, such as black, white, or grayscale, for a timeless and elegant look. Alternatively, you may use a single accent color to add visual interest.
4. Scalability: The logo should be easily scalable without losing its clarity and legibility. It should work well in different sizes, from small icons to larger banners.
5. Symbolism: If incorporating a symbol or icon, ensure it is minimalistic and represents the core values or essence of the brand. The symbol should be recognizable even when scaled down to a small size.
6. Originality: Create a unique logo that stands out from competitors and captures the essence of our brand. Avoid using generic or overused design elements.

Deliverables:

1. Primary Logo: A minimalist logo that serves as the primary representation of our brand. It should be versatile and work well on both light and dark backgrounds.
2. Secondary Logo: A simplified version of the primary logo that can be used in cases where space is limited or a smaller version is required.
3. Color Variations: Provide both color and monochrome versions of the logo, ensuring it looks visually appealing in various applications.
4. File Formats: Deliver the final logo design in vector formats (such as .AI or .EPS) for scalability, as well as high-resolution raster formats (such as .PNG or .JPEG) for immediate use.

Timeline: Please provide an estimated timeline for the completion of the logo design, including initial concepts, revisions, and final delivery.

Budget: Specify the budget allocated for the logo design project, taking into consideration the level of expertise and quality expected.

Feel free to modify and expand upon this brief to suit your specific requirements.
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